Intention & Purpose - COVID-19 Appeal
GFA World are a Christian organisation transforming communities through God’s love. Since 1979 they have been serving some of the world’s very poorest people in Asia. GFA World engage regularly with direct mail campaigns to donors and supporters. The spread of COVID-19 across Asia has prompted national governments to implement strict measures in an effort to curb the infection among more than 4.5 billion people on the continent. Alpha to Omega has been engaged to help fundraising around COVID-19, and the effect it is having in Asia.
Through regular Zoom meetings we collaborate regularly with the GFA World team, along with our designer and a fundraising company - we all work collaboratively for the end goal.
Alpha to Omega was involved with the design, print and mailing of two different COVID-19 mailings, the first was an appeal letter followed shortly by a 'Rejoice' newsletter. The campaign has raised in excess of £50,000.
By managing every aspect of the campaign, Alpha to Omega provides GFA World with a considerable cost reduction on the Royal Mail postage, as well as producing zero rated VAT fundraising items, so effectively saving 20% of the budget.
Testimony from client
Alpha to Omega consistently give us great service in anything to do with printing, mailing, publishing, or producing. They do magazine printing for us, flyers, brochures, books, newsletters, appeals, and do the mailing fulfilment for us. They also produce conference banners and materials for us. We always go back to Alpha to Omega for all our comms, mailings, and production stuff. We've used other companies but they're all, well... companies! Alpha to Omega have always felt like a friend from the start and Anthony is like a brother who has had a lot of experience in this arena, but also a lot of life experience and it's really nice to talk to someone who really wants to help our cause, whilst at the same time being very professional. We highly recommend them, they will treat you well. John-Paul Dao, UK Chief Executive, GFA World.